Hairdressers and Salons Beauty Directory Website
www.hairdressersandsalons.co.uk are one of the UK's leading free beauty business directories. The website audience is primarily beauty salon / business owners and the general public who are looking for local beauty practitioners and salons in their area.
The Hairdressers And Salons site promotes various types of business including beauty, nail and hairdressing salons, mobile hairdressers, beauty therapists and nail technicians. For those wanting a year round tan then there is a section to promote tanning salons and mobile spray tanning!
Techs Used
- MVC 5
- Microsoft C#
- Microsoft Entity Framework
- Microsoft SQL Server
- SCSS
- JQuery
- Bootstrap
Hairdressers and Salons Beauty Directory for Businesses
The HairdressersAndSalons website is primarily a beauty directory. Businesses can register for free and have the option to add one or more business premises (in the case of a chain) to their profile. Other features include the ability to add special offers, collect service ratings, upload videos, photos and price lists.
For businesses who don't have the time to register, there is the option to use a 'One Click Registration' service, whereby the business can just provide a web site address and Hairdressers And Salons will set the profile up on their behalf.
Businesses who register also benefit from a monthly report detailing various profile statistic including the number of visits their profile page has received etc.
Promoting Business Profiles
The most important factor in making the Hairdressers and Salons website a success is its traffic driving strategy. Research was undertaken during the design phase of the project to determine how people were searching for beauty services on the internet. The findings of this research were used to structure and fine tune the site content to maximise search engine optimisation.
